Your Brand’s Story
Are you in the business of sharing your story with the world? Do you struggle with knowing what to post online? Is your social media feed randomly curated based on what kind of content and photographs you have at hand?
Maybe you’re a creative that wants to share your work with the world, or an entrepreneur starting to grow a big business. Or maybe you are your brand if you’re a musician or therapist or chef. Every brand has a story to tell and solid brand photography is an essential part of telling that story.
What is a brand story?
Brand stories vary from a “look” in photography terms, to the unfolding of a massive project, like the demolition and rebuilding of a space over the course of a year. It can be a line of clothing or a collection of recipes for your new cookbook. Stories are the spaces you work in each day and they help to educate your audience about you and what you do.
What’s the point?
Consistency. Communication. Trust. Your ideal client will come to know your style, and if they’re the right fit, they will look forward to your content. But that’s the key: looking forward. It’s difficult to know what exactly to look forward to if you don’t have a strategy, story, and branding plan.
How?
Photography is the cornerstone of your message and, good news, it’s a really easy way to communicate brand and style and vibe…and, yep, story. Take a look through this post. You don’t need to know a thing about this person to know that there’s a vibe surround her story. It’s pensive. It’s a little moody, but still approachable. We don’t see a product, or a written word, but there’s already an aspect of her story that we can understand.
That’s the power of a well-planned creative headshot or personal brand photography session. Sessions range from short and sweet, like the photos pictured here, to an epic, in-depth style and planning strategy session with venues, styling, props, colors, storylines, and more so you have a accurate representation of your story on your website and across social media.
